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About us.
Aura is a modern sportswear boutique for those who believe athletic performance and high aesthetics are inseparable.
CRAFTED FOR MOVEMENT.
Precision technical tailoring meets contemporary silhouette.
The Boutique Story
CHOSEN LIKE COUTURE.
Aura is a modern sportswear boutique curated for those who believe athletic performance and high aesthetics are inseparable.
We hand-select exclusive drops, limited-edition trainers, and elevated activewear from premier athletic houses — Nike Sportswear, Adidas Originals, Puma Select, Reebok Classic and more. Every piece is chosen for tactile excellence, ergonomic durability, and contemporary silhouette.
From morning track sessions to city streets, our collections transition effortlessly with your rhythm. Experience modern sportswear defined by purpose and distinction.
- 100% original designer labels
- Complimentary express shipping over $90
- 30-day boutique returns & exchanges
THE AURA PROMISE.
Boutique service at every step — from curation to your doorstep.
COMPLIMENTARY SHIPPING
Bespoke worldwide express delivery on all orders over $90.
EASY 30-DAY RETURNS
Boutique exchange and return guarantee for a flawless fit.
TECHNICAL FABRICS
Recycled microfibres, compression yarns and breathable weaves.
SECURE CHECKOUT
Encrypted payments with major credit cards, PayPal, and digital wallets.
Visit The Boutique
FLAGSHIP STORE.
Experience our curated collections in person. Private styling consultations, fittings, and concierge pickup available daily.
325 University Ave
Newark, NJ 07102
Monday – Saturday: 10:00 – 20:00
Sunday: 11:00 – 18:00
FOLDED, PRESSED, READY.
Premium tops, layers and essentials — prepared for the fitting room.